The video discusses the common hurdles that prevent manufacturing companies from getting the full benefit of their AI initiatives. The challenges include the manual effort required to prepare data and the limited scope of bespoke models. The solution to overcoming these challenges is Falkonry Insight, which automates the data handling and analysis of time series data and uses self-supervised learning to detect anomalies and alert operations personnel. The software provides explanations and severity scores for the anomalies it detects helping prioritize actions and speed up root cause analysis. This leads to faster attainment of smart manufacturing goals.